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The importance of influencer marketing for reaching gamers can’t be overstated. In 2024, the market size for influencer marketing reached $24M USD – nearly double
Indie publishers struggle to get noticed. While publishers behind AAA titles can generally rely on their prior reputation or bankable IP to attract the initial
Film and TV adaptations of popular game franchises have gained credibility in recent years with a slew of both critically and commercially successful projects. Shows
Smite entered the MOBA game later than many other titles, launching even a year after Dota refreshed the series with Dota 2. Despite this late
People tend to pit sports and video game viewership against one another as forms of entertainment, a relic of an era where sports were for
At Stream Hatchet, we believe the best way to evolve is by listening to our customers. Over the past year, we’ve heard consistent feedback about
Many potential players form their first impression of a game based on its performance on live streaming. As streamers play the game, opinions spread around
Live streaming exists in an interesting space. While people turn to live streaming for entertainment, comfort, and a sense of stability, holidays can completely disrupt
Roblox was among the many socially-oriented apps and games boosted by the COVID pandemic. But while games like Animal Crossing, Second Life, and VRChat all
The esports industry continues to grow in scope, reaching new audiences and adopting novel strategies to entertain fans. 2024 was a massive year for esports
The past decade has been ruled by Marvel mania, with superheroes flooding the realms of film, TV, toys, merchandise, and IRL events. Video games have
Path of Exile is a game for hardcore action RPG (ARPG) fans, allowing players to dissect and analyse every possible skill, attribute, and piece of
The Game Awards celebrate the most influential, innovative, and imaginative games each year. On the 13th of December 2024, awards will be handed out across
Now entering its fourth edition, The Streamer Awards has established itself as the definitive ceremony for spotlighting excellence in the live-streaming industry. With the first
Among the top live-streaming platforms, BIGO LIVE is relatively unassuming. Unlike platforms like Kick, which made a splash by rejecting the norms set by Twitch,
VTubers come in many forms; in fact, it’s one of the many reasons a growing number of streamers are trying their hand at this emerging
UPDATE: This article was updated on the 4th of December 2024 with a complete overview of Kai Cenat’s Mafiathon 2 and a look at the
Twitch emotes are an oft overlooked aspect of live-streaming culture, despite being one of the most basic elements of Twitch. These tiny images contain a
As the Switch nears the end of its lifecycle, gamers are nervously anticipating the announcement of the so-called “Switch 2”. Fans are holding back on
Sega stepped out of the limelight back in 2001 when it announced its decision to cede the console race to Nintendo, Sony, and Microsoft. While
Dragon Age is one of the most consistently praised Western RPG series across its various entries, achieving both critical and commercial success for its publisher
2024 has been a massive year for mobile game developer Supercell, with the launch of its latest title Squad Busters putting a button on close
VTubers are the vanguard of the live-streaming industry, pushing the medium to its limits at the intersection of technology, identity, and culture. VTubers are bridging
Well into the 21st century, politicians are realizing the importance of online, decentralized media for reaching their voter base. While traditional media outlets like 24/7
Halloween has become a holiday on par with Christmas in terms of marketing potential, hyping up players, streamers, and viewers alike with a bevy of
Mario Party’s chaotic gameplay is key to its success. That any player can rebound with a lucky Chance Time event, or that the star leader
Anticipating the next big games on live streaming often requires deep investigative work and an understanding of hidden trends among popular titles. But Steam Next
Discovering new talent in the crowded live-streaming arena is incredibly difficult and time-consuming. Although mega-popular streamers stand out with record subathon events and astoundingly high
With so many databases available online like SteamDB, finding data is no longer the primary issue for brands or publishers looking to measure the success
Metaphor: ReFantazio is a rare breed among AAA game releases in recent years: A wholly original game with a new world, new characters, and new
April’s top gaming activations came from some of the biggest streamers on Twitch, IlloJuan, zackrawrr (Asmongold), and Doublelift. Disney- Speedstorm The top activation in live
February saw a lot of Gaming activations thanks to some popular game titles being released early on in the month. PlayStation The top of our
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
The winners for this week’s Live Streaming #Ads of the Week are Fansly, Amazon Gaming, and Jack in the Box. Fansly takes the top spot
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
The importance of influencer marketing for reaching gamers can’t be overstated. In 2024, the market size for influencer marketing reached $24M USD – nearly double
Indie publishers struggle to get noticed. While publishers behind AAA titles can generally rely on their prior reputation or bankable IP to attract the initial
Film and TV adaptations of popular game franchises have gained credibility in recent years with a slew of both critically and commercially successful projects. Shows
Smite entered the MOBA game later than many other titles, launching even a year after Dota refreshed the series with Dota 2. Despite this late
People tend to pit sports and video game viewership against one another as forms of entertainment, a relic of an era where sports were for
At Stream Hatchet, we believe the best way to evolve is by listening to our customers. Over the past year, we’ve heard consistent feedback about
